ALM Digital - 10 Indications That You Need a New Website

 

There are several signs that your company needs a new website. We're talking about more than just the aesthetic of your website here, although it's a good starting point. The functionality and speed of your website are equally crucial.

Your website bounce rate is high.

"Bounce rate" is defined by Google Analytics as the percentage of single-page visits to your site. In other words, it is the proportion of visitors that arrive at your site and navigate to the first page. Bounced visitors could not find what they were looking for, were uninterested in learning more, or thought your website needed to be more active or easier to use.

A fresh design can solve some of these issues and encourage readers to remain longer. If your site's bounce rate is consistently more than 70-90%, it is acceptable to propose that a new website be examined.

Your website page load times need to be faster.

One of the most common issues with old websites is how slowly the pages load. If your prospects are anything like most of us, they are used to receiving what they want when they want it. That means they'll load instantly and, worse, will annoy the reader when those pictures decide to appear and rearrange your text.

High load times are associated with higher bounce rates. Additionally, Google favors load speeds when assessing a website's search ranking. This is significant given that Google accounts for 94% of organic search traffic.

Your website does not appropriately represent your brand.

Your brand, goods, and messaging change with time, but has your website? Visitors' initial impressions can represent the difference between winning and losing a potential customer. Be certain that you are known for having a well-designed website that connects with your message and brand and addresses your client's pain points today, not a few years ago.

 

 

Your website was last updated three years ago.

Consider how rapidly fashion and electrical devices change; websites must remain operational. We are always changing to keep up with the newest design trends and improvements in user experience.

Apart from aesthetics, there are several reasons to improve your website. Does it, for example, have a Secure Sockets Layer (SSL) certificate? It is not considered secure if your URL does not display a little padlock icon when visited in a web browser. The importance of an SSL certificate in ranking your website in search results cannot be overstated. 

 

You are unable to change content of your website

 

If you rely on a web developer to make changes whenever you want to change the content, create a blog, or do other simple activities, you will likely lose time and money.

CMS solutions like HubSpot make it easier for marketers to take control of their websites without learning to code or be web designers. You can easily create new landing pages, CTAs, blogs, and other pages for your website by dragging and dropping templates and forms. Compared to the HubSpot CMS platform, others might make such chores look like pulling teeth.

Your website's navigation could be more apparent.

We see it all the time: a dozen menu options in the navigation bar and architecture with approximately as many parts as a Rubik's Cube (and about as hard to figure out, too). Some individuals feel that providing consumers with as many options as possible is vital, yet, doing so overwhelms visitors and results in a poor user experience.

This is a typical problem with websites that have been assembled over time. Prospects should instinctively understand where to click, how to learn about your products or services, and how to seamlessly and quickly navigate to the information they seek when they visit your website. Keep things simple.

You could improve your conversion rates.

If your website needs to create more leads or conversions, now is the time to improve. All of the variables on this list can contribute to low conversion rates, and if you recognize more than one of them, you owe it to yourself and your bottom line to modernize your business website.

 

Your website must be responsive and mobile-friendly.

More than half of all web visitors globally access mobile websites. If your website is not mobile-friendly, you will lose all future visitors. Even if your website is mobile-friendly and adaptable when viewed on many devices, more is required for some organizations.

Mobile-first websites load quicker, and search engines prioritize mobile results over desktop results. If you start from scratch, consider mobile-first web design, as user engagement on these devices will only increase.

You should use inbound marketing.

Even though you have a website, it must be optimized for incoming visitors. Assume your website is mainly informational but needs to educate and inform your target audience to build trust and drive them toward a purchase decision. It will not help you accomplish your business expansion goals in such a situation. A real inbound site will include content that attracts, engages, and delights visitors and several lead conversion opportunities to help with leadership development.