Pinterest: Creative Ways to Increase ecommerce Sales

What Is Unique About Pinterest

Both the platform and the business strategy for Pinterest are distinctive. It is more of an idea-gathering platform than a social one. Users of Pinterest construct curated pinboards rather than publishing all of their own images and remarks, like those of Instagram or Facebook users. They gather and organise the pictures that other people post, then pin particular things to a board so they may be found later.

Our social media marketing company in the UAE will go through how to increase e-commerce sales using Pinterest in this article.

How Does Pinterest Business Work

It's simple to start a company on Pinterest, and it's a terrific method to generate both free and paid exposure. Apply for your Verified Merchant Account to get started. According to Pinterest, verified merchants have a 17% greater conversion rate than non-participating shops. Consider it social verification: Your brand has been examined and found to be reliable.

Once you have a Pinterest Business account, link your eCommerce website via the dashboard. Use the software that Shopify and Pinterest have developed to assist you combines the two platforms if you have a Shopify store. Products may be pinned straight to your Pinterest account from your e-commerce website.

People who are serious about making decisions and buying things are drawn to Pinterest because they desire inspiration and the newest fashions. With regard to purchases, 85% of people used Pinterest.

Based on user interests, phrases, and people with profiles similar to your target consumers, Pinterest enables behavioural targeting. Pinterest is a cost-effective marketing channel since brands who use its advertising services have a 2.3x lower cost per conversion than they do on social media.

How to Increase your eCommerce Sales Using Pinterest

Here are some inventive Pinterest tactics to boost your online store's conversion rate:

Make Inspiring Pins

Images are bookmarked on Pinterest as pins. They have the option to save or search for certain pins, or click on a pin to get additional information.

There are five excellent strategies for creating pins that people notice:

·         Use only high-quality photos to give them a pleasing aesthetic appearance.

·         Always be original

·         Be positive in your communication.

·         Make your photographs pertinent to the products you're offering.

·         Make pins clickable so motivated users may buy right away.

Add a "Pin it" button to product pages constantly to boost referral traffic to your website.

Include Pins on Your Website

Pins are accumulated by people and displayed on a board. The website for your store can include a whole board embedded. To advertise the newest festive deals, you may use a widget to create a catalogue of up to 30 pins. It's a great approach to invite people to follow your company and introduce the newest goods.

Use Rich Pins to Promote Your Brand

With the touch of a button, visitors may learn more about a pin by accessing rich pins, which are interactive visuals. Rich pins are SEO-oriented, obtaining metadata from the web sites to which they connect, and boosting sales of certain items.

Depending on the product, there are generally three different sorts of rich pins

A promoted Pin is one that has already been posted to your boards.

·         A product pin often includes an image or video, a description, and a price. A "view product" call to action is another option.

·         A pin called a "offer" advertises a sale or other type of special deal. An "add to basket" call to action can be used in offer pins.

When you publish a Rich Pin, visitors can choose to click through to view your products or add them straight to their cart.

Make a shopping solution

Make a Shopping Solution to increase eCommerce sales on Pinterest. It resembles a cross between a board and a wish list. Make a shopping solution with goods associated with a certain hobby, like weddings or home furnishings. You can limit access to them to those who follow you on Pinterest. A shopping solution is a great method to interact with your audience and excite them about goods in your industry.

Pinterest Boosts Online and In-Store Sales

Why does Pinterest work so well for young firms' eCommerce marketing? Unbranded generic keywords are used in 97% of Pinterest searches. 77% of consumers utilise the platform to find new, pertinent items. A purchase was made by 50% of Pinterest users after viewing sponsored Pins.

It's a terrific site to locate and target new consumers because it has millions of people who are active each month. This visual platform is ideal for promoting goods that use visuals and visual explanations of concepts. Create aesthetically appealing items for your eCommerce site and make sure they are pin-friendly if you want to use Pinterest efficiently.

Pinterest is more than just a website for online shopping. 41% of shoppers who browse in-store use Pinterest as a personal shopper's assistant to view product samples and customer reviews. Think using Pinterest as an additional source of income for your online shop.

Consequently, if you're searching for Social Media Marketing Services in Dubai, Call ALM Digital Company right now. Visit almdigital.com or call us at +971-55-647-0705 for more details.