How to Improve Your SEO Campaign by Using Low Competition Keywords

Ranking highly for competitive keywords might be challenging for newly launched or relatively unknown websites. Additionally, you might not have the time necessary to write content or build a solid online reputation.

Therefore, why not think about using low competition keywords into your SEO strategy? As a Best SEO Company, we discuss in this post what factors you should consider while creating a list of low-competition keywords as well as how to look for prospective high-volume, low-competition keywords.

What are keywords with low competition?

Low-competition keywords are ones for which there is little competition, making them simple to rank for. You don't need to build a lot of links or have a strong website authority to use these keywords to increase organic traffic to your website. For new SEO strategies, they serve as a strong basis.

Create a keyword list

Making a keyword list is one of the phases in a good SEO plan. This may be achieved by examining the terms used by rivals, filtering them, and choosing those with a low keyword difficulty (KD). To locate long-tail searches and additional keywords with low difficulty ratings, you must obtain keywords from at least five different sites.

Using this list of keywords, seek for phrase matches and related keywords, and once more focus on keywords with a low keyword difficulty rating. We understand that this process is time-consuming, but in the end, it will provide you with a thorough list of low-competition keywords that you may utilise.

Find Keywords with a Low Competition and High Volume

When their digital marketing expenditure does not yield immediate benefits, company owners will start to lose patience. To overcome this, one strategy is to employ high volume, low competition keywords on their website. It will also provide a foundation for future keyword campaigns that target harder-to-target, volume-heavy terms. 

Utilize Google SERPs to analyze outcomes

Finding the keyword words a potential user might enter Google's search engine result pages (SERPs) is the first step in reverse engineering results. Look for keywords that take the buyer's goal into account and that also include supplementary elements of your products. then go at the URL, meta description, and title tag that are displayed in the SERPs.

Target certain themes by using keyword software

There are several keyword software solutions available that can give you keyword statistics, including volume, difficulty, cost per click, and other comprehensive details on each phrase.

Competitors' research

Finding potential keywords among your rivals is a wise move. Find out which keywords are used by businesses with similar target audiences and product offers to appear in their SERPs. You may explore more high-volume, low-competition keywords based on these ones.

How to Calculate Keyword Difficulty

The difficulty of a keyword determines how difficult it would be to outrank your competitors in the Google Top 100. Each search engine optimization (SEO) tool's keyword difficulty score is determined by a unique formula. It is impossible for a third-party SEO tool to calculate an entirely accurate term difficulty rating since Google uses hundreds of ranking factors.

Their evaluation values are scored in percentages from 1% to 100% and are described in the following difficulty score from the SEMrush SEO tool. A greater percentage indicates the additional work required to outperform the competition for the given keywords.

Above 69% - To reach the Google top 20, you will need to invest a lot of time, effort, and SEO in link development. These are extremely competitive keywords that a new website shouldn't seek.

From 50% to 69% - It is difficult to rank in the Google top 20 with these keywords, but with patience and appropriate backlinks, you could overtake your rival.

From 30% to 49% - These keywords are achievable to rank for when you start employing keywords in an SEO plan.

Lower than 30% - The simplest keywords to rank for. They most likely have a modest amount of searches or extremely targeted search intentions.

There is a chance to rank highly in the SERPs if you compile a list of pertinent, high-volume, low-competition keywords and employ them across your website.

Estimating the level of PPC competition

To balance a term's search volume and level of competition, you must consider the keyword difficulty and pay-per-click (PPC) competitiveness level. The amount of PPC competition indicates how many paid advertisers are utilizing a certain search keyword in their adverts. It is a useful indication of popular terms from which one may develop a list of low competition phrases, even if it only applies to paid search competitiveness and not organic search.

Let's see how to calculate the PPC competition level using the same SEO tool. The decimal metric ranges from 0 to 1, with 1 indicating the maximum number of advertisers bidding on a term.

Above 0.80 - Highly competitive keywords that will drive visitors to your website page. The user search intent at this density level is to complete a transaction or make a final choice.

The range of keywords with the usual number of marketers contending for them is 0.60 to 0.80. One may consider running advertisements on these keywords if the organic strategy fails, but it won't be a quick win.

Less than 0.60 - Few advertisers are submitting bids for this phrase, either because it is not lucrative or because it is an unpopular option.

Consider CPC and Search Intent

Your low competition keyword SEO plan should consider research search intent, cost per click (CPC), keyword difficulty (KD), and pay-per-click competitiveness level. The goal of a user's search is known as search intent, which is sometimes referred to as audience, user, or keyword intent. The phrase has an impact on the cost-per-click, or the sum that an advertiser must pay when a user clicks on their advertisement.

Search intent: There are four different kinds of search intent: transactional, commercial, navigational, and informative. What is a decent software package? is an example of a user attempting to learn more about something, whereas "Microsoft website" is an example of a user seeking to locate something. Buy the latest Microsoft software is an example of a transactional search intent, whereas "Microsoft 10 versus 11" is an example of a commercial search intent, where the user is attempting to learn more before making a purchase.

Cost-per-click: Even if it will cost you money, you may still use a search phrase if it is highly relevant to your website, has a low search volume, and a high CPC. Particularly if you're trying to generate attention for a specialized commodity or service.

Therefore, what should you do if you need Search engine optimization services in Dubai Then, at ALM Digital, our SEO experts in Dubai can offer the all-inclusive SEO services needed to index your business in Google searches.