ALM Digital: 9 Important Ecommerce Metrics You Should Monitor
Running a successful e-commerce business requires more than setting up an online store and listing products. To truly thrive in the competitive e-commerce landscape, it's crucial to monitor and analyze key metrics that provide insights into the performance and health of your business. By tracking these metrics, you can identify areas for improvement, make data-driven decisions, and optimize your strategies for maximum growth. This blog post will explore nine important e-commerce metrics that every online retailer should monitor to stay ahead. Conversion Rate The conversion rate is a fundamental metric measuring the percentage of visitors who complete a desired action, such as purchasing. A high conversion rate indicates that your website and marketing efforts are practical, while a low rate suggests room for improvement. By analyzing this metric, you can identify bottlenecks in your sales funnel, optimize product pages , and enhance user experience to boost conversions. Average Or...